Wildight, FL
Client Rayonier
Client since 2021
Wildlight.com

When Wildlight came to Strada in 2021, they were an already-established community in northeast Florida. One with town. Nature. Miles of trails. And a community logo and brand expression that didn’t fit the place. We took inspiration from the place itself to create a new look and feel that captures the colors and energy of a town in nature, and the friendly lowcountry spirit of a day spent sipping iced tea on the porch with friends. And stay tuned, because we’re going to continue evolving the brand—from the ground up (literally)—as Wildlight begins development on the next phase of this 24,000-acre community, which promises more ways to connect, and way more nature.